I'm going to just come right out and say it: I love the new Sydney Casino advertising campaign. Previously known as Star City, "The Star" has now been launched as a new hot (updated) version of the older somewhat lack luster establishment. Its being sold as a great precint for food, shopping and shows (as well as gambling of course). Anyway - so no comment here about my opinion on gambling, but I just love the campaign. Sure it features Molly Meldrum who has perhaps seen better days and may not appeal to most (some may not even know who he is) but to be honest the flowing champagne, bubbles and excitement have made me want to go have a look.
What do you think?
You can check out all the hype at star.com.au
We will have to wait and see if it lives up to the new name.